Afterconcept designed a next-generation Mandibular Advancement Device (MAD), a device used in the medical field that gently positions the lower jaw forward to treat sleep apnea. We transformed this clinical solution into a comfortable, easy-to-use product by combining precise engineering with thoughtful design, creating a non-invasive treatment that's both highly functional and visually refined. Our work focused on integrating clinical precision with best-in-class user ergonomics.
Healthcare Product
2025
XECOM LLC is a cutting-edge product design company that enhances the gifting experience with smart technology. They offer versatile products, including a unique monopod-tripod system with automated features, alongside a range of thoughtfully designed gifts. Their standout mobile app redefines how users discover and present gifts, making celebrations more personal and effortless. By merging engineering with digital solutions, Giftaye helps people celebrate life's moments with adaptable products.
Industrial Design
Product Engineering
We focused on delivering a product that was not just functionally precise but also visually appealing and intuitive to use. The basic decision for design was to minimize intra-oral material bulk while optimizing how smoothly and precisely the jaw advancement works.
We adopted a patient-first approach, prioritizing ergonomic design to enhance compliance. This included 3D modeling and virtual testing to predict and resolve areas of potential soft tissue irritation.
Our device is a non-invasive substitute for CPAP therapy that can successfully lessen snoring and mild to moderate obstructive sleep apnea, enhancing your quality of sleep. It does this by providing a high-quality, custom-fit oral product.
This anti-snoring device exemplifies our brand's focus on innovation and user-centered healthcare. Its clean, ergonomic design reflects our commitment to quality engineering and modern aesthetics. Using advanced CAD technology, it ensures a perfect fit for comfort while delivering reliable solutions that enhance users' lives
The design prioritizes safety and usability, aligning with our values of trust and care. Each material and feature demonstrates our dedication to creating effective, non-invasive medical devices that meet strict health standards. This blend of functionality and thoughtful design highlights our mission to provide intuitive and comfortable therapeutic innovations, fostering a strong connection with our customers.
I wanted to create a solution that helps people and their families reclaim restful nights. Afterconcept with their skilled team designed this anti-snoring device for comfort, precision fit, and effective airway support. Seeing how it improves sleep quality, and brings peace to bedrooms-has been incredibly rewarding.
Product Development Lead, Giftaye
Industrial
Design
Product
Engineering
Conceptualization opened the door to carefully research and ideate solutions to understand the core problems of snoring and airway blockage. The team developed a large number of sketches and initial concepts, analysing different mandibular placements, their processes, and ergonomic shapes that would improve comfort and efficacy.
For modem CAD modelling, initial concepts were developed into precise 3D models. Features were carefully designed for potential manufacturability, intuitive user- experience and easy assembly. Multiple iterations were done ensuring fit, tolerances and interface between components. This phase ensured engineering accuracy and readiness for scalable production.
The updated living hinge features a slimmer, more balanced geometry that bends smoothly without stressing the material. By reducing excess thickness and creating a cleaner, tapered profile, the hinge gains better flexibility, longer life, and more consistent performance. This refined design is also easier to mold, supporting faster and more cost-efficient manufacturing.
The final geometry was optimized through multiple iterations to achieve a compact, comfortable, and universally fitting form. Detailed dimensional refinement ensured that the device maintains a natural curvature around the jaw while minimizing bulk for improved overnight wearability. Each measurement was calibrated for ergonomic balance—offering the right combination of thickness, flexibility, and structural stability.
Every decision regarding engineering, streamlining part geometry, and making the assembly process easier were guided by DFM principles. This strategy led to a faster turnaround, cost efficiency and consistent build quality, motivating reliable and large-scale production without compromising performance.
The device features a multi-slot adjustment system that allows users to set the lower jaw in three precise positions. Each slot increases the forward advancement incrementally, giving users full control over both comfort and snoring reduction. This structured adjustment method makes it easy to find the ideal balance between effective airway opening and natural overnight comfort. By simply selecting the preferred slot, users can fine-tune their fit with accuracy, ensuring consistent performance and a more restful sleep experience.
To validate concepts that were functional and ergonomic performance, physical prototypes were built. Immediate testing provided feedback for improvements so that final design meets standard for both clinical effectiveness and user- centered experience.
Conceptualization opened the door to carefully research and ideate solutions to understand the core problems of snoring and airway blockage. The team developed a large number of sketches and initial concepts, analysing different mandibular placements, their processes, and ergonomic shapes that would improve comfort and efficacy.
The design was refined through an iterative conceptualization process that balanced medical efficacy and sophisticated appeal for this anti-snoring device. These early sketches allowed our team to evaluate ideas, innovate within practical boundaries, and ultimately find functional solutions to user needs that led into comprehensive CAD modeling and subsequent product development.
3D modeling and realistic renders. transformed the anti-snoring device. These visuals informed the device’s design, materials and assets, allowing customers to understand its form and function before prototyping. The result? Streamlined feedback and improved decision-making, promising a smooth journey to manufacturing and marketing.
Resource optimization & strategic planning that cut down overall product development costs.
Enhanced engineering design leading to increased product life and resilience.
Accelerated development process to get your product in the hands of customers sooner.
The world’s first IoT solution to real time monitoring of indoor pollution.
The world’s first IoT solution to real time monitoring of indoor pollution.
The world’s first IoT solution to real time monitoring of indoor pollution.
The world’s first IoT solution to real time monitoring of indoor pollution.
The world’s first IoT solution to real time monitoring of indoor pollution.
The world’s first IoT solution to real time monitoring of indoor pollution.